Modern beauty and social media

Make-up and beauty in general are subjects very dear and close to me, but very happy to say I am not somebody obsessed by it. As we let ourselves seduced by what the contemporary beauty industry propose in terms of beauty, we might notice that talent and passion tend to be exhibited and exploited to the point where they become synonyms with mania and obsession.

The purpose of make-up should not be that of hiding or bottling up unhappiness or compulsive disorders, it should not fill a hole or replace “joie de vivre” in our lives. It should work perfectly as long as people expect and accept the rightful yet delightful limited advantages it offers.

I mention make-up not also in terms of time and/or irrational sums of money spent on, but also for the frantic way the beauty items are being used. The obsessive piling on of make-up products could be visible for some time now in the boom of make-up tutorials where mostly teenagers, already specialists or “big fans” of make-up are very happy to display both funny and sad videos of their personal ways of exploring new territories without guidance or limits.

(To be continued)